Branding

Brand identity is the visual identity of a company, represented by a system of unique visual elements and including a logo, fonts, colors, shapes and styles that are united by a common concept.

The main goal is to create recognition and uniqueness of the company in the eyes of the target audience and to distinguish it favorably among competitors.

When consumers see a recognizable style, they instantly associate it with a certain brand, which makes brand identification a key factor in the process of making a positive purchase decision.

When developing the design of a dial or graphics for the case back of a watch, we very often develop a special original font suitable for this style of watch brand, this particular model.

The font should work well in a small size, it should be easy to read and correspond to the concept of a watch. The font gives the watch character, personality, elegance ormake it unusual. The font can make watches classic or futuristic.

The graphics and inscriptions on the case back of the watch are also important in the visual identity of the watch. We look at it as the signature of a craftsman who marks his work.

Digital images of watches are necessary at different stages of design development. In the process of drawing a watch, we can rely only on 2D images and sketches, but moving into the CAD environment, we can look and show how the watch will look in reality.

Of course, the image of a real product is much more valuable, but what if suddenly a marketing campaign needs to be launched as soon as possible? For this purpose, companies use digital images created in special programs.

WeStands for displaying watches for both retail stores and exhibitions. We develop portable stands for small events. Everything to make the watch look fantastic and sell well.